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Xinhua Silk Road: China's Fenjiu Group continues reform with focus on quality and culture to spur consumption

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BEIJING, Dec. 17, 2020 /PRNewswire/ -- Fenjiu Group, a renowned baijiu (Chinese liquor, or white alcohol) maker in China, has been promoting reform in management, technology, marketing and talent cultivation in order to spur consumption in the post-epidemic era, Li Qiuxi, Chairman of the group, said at the 2020 Sohu Finance Annual Conference held last month in Beijing.
Li Qiuxi, Chairman of Fenjiu Group addresses the 2020 Sohu Finance Annual Conference.
Baijiu industry is one of the time-honored industries in China. As a representative producer of light-aroma baijiu, Fenjiu Group still retains some traditional techniques and links requiring manual operation to ensure the quality of baijiu. However, in an era of industrial upgrading and consumption revitalization, enterprises in traditional sectors need to explore ways of reform and improve management, said Li.

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