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Having clear differentiation in the market comes down to telling a compelling (and authentic) story. In many cases, that comes from the top: a good leader story can have great value across the business. Off the back of a recent event with three diverse and fascinating business leaders, Martin Loat, founder and chairman of Propeller, looks at how the best leaders get their storytelling right.
Podcasts are hardly new, but (along with other audio formats) they’re continuing to experience a long boom. The opportunity hasn’t been lost on brands, with a growing number of branded podcasts that have legitimately connected with audiences, as well as sponsoring and advertising opportunities. We asked three experts from The Drum Network: what’s the opportunity for brands?
Facebook’s daily user count dropped for the first time ever, according to its latest results, as it warned of a slowdown in advertising revenues. The news – and the implications for its wider business – caused its stock price to dramatically plummet as the company also missed key targets related to its pivot to the metaverse.
While Bezos and Musk scour the stars for humanity’s next home, rival billionaire Mark Zuckerberg’s land grab aims into cyberspace and the fabled metaverse. Brands are now prospecting the digital depths with the hope of establishing immersive colonies for the next generation of web users. Those without the brand safety provisions and know-how will perish on the journey, while the rest will live long and prosper.
Genymobile, which provides an Android as a service solution, announced today that it has achieved the AWS Graviton Ready designation, part of the Amazon Web Services, Inc. (AWS) Service Ready Program.