BBCNEWS HARDtalk October 10, 2017
So many things governments want us to do; so hard to get us to do them. Hardtalk speaks to behavioural economist Richard Thaler who thinks he has the answer. Its called nudge theory, but its notjust an academic idea. Britains Prime Minister is so impressed, hes set up a whole nudge unit in the heart of his government. If you live in britain, you may unwittingly already be part of a nudge experiment. So is the nudge guru Richard Thaler teaching those in power how to encourage us to live better, or helping politicians to control us . Welcome to hardtalk. What is this nudge theory . It is some fe...