Page 2 - Taboola Ads News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Oracle Moat Analytics is now directly integrated within Taboola Ads, Taboola’s media buying platform, which is currently used to manage advertising budgets of over $1b annually by 13,000 brands and media agencies. These advertisers now have instant access, in the platform they are already using, to Oracle Moat Analytics measurement of every aspect of video campaign performance, including impressions, viewability, completion rate and more. With it, Taboola advertisers can benefit from verification that their campaigns are delivering value. This is the first time that Oracle Moat has worked w...

Plus, a wide range of options for SMS marketers Chris Wood on May 11, 2021 at 10:00 am More Good morning, Marketers, today we take a closer look at testing. Big-picture thinking is often overlooked but must be accounted for at the testing stage, says Western Governors marketing technologist Steve Petersen. For instance, marketing and sales teams have to be in closer communications because the data one team requires from customers might not be the same that marketers need in order to make their campaigns effective. The big picture is also useful when assembling an effective SMS marketin...