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Now . Was there something more he wanted to say . Let me say thanks for this interview. Now it was written to appeal to entrepreneurs. Most young entrepreneurs know how hard it can be and how rewarding it can be, it offers encouragement to people to say if i want to start my own business, i should do it. The other thing i want to do do it before i got too old, remember everything. Looking at this change for the change how they dictated it, to get rid of fixed commissions. I wanted to tell the story from the inside. So people would see human aspect to it. The title, the harder you work, the luc...

Booktv Monthly Program with bestselling author naomi klein. Her books on economics and Public Policy include no logo, the shock doctrine and the recently published on fire, the case for the Green New Deal. Thanks for joining us in our studios in new york on booktv. We are in midtown manhattan were branding and marketing is a big business. Let me begin with your first book. What did you learn about nike, microsoft, starbucks . Guest its great to be with you and have this time. It came out at the very beginning of 2000, so almost exactly 20yearsold. I was researching it for years before that. It...

Authors about their latest work. All after words programs are also available as podcasts. Host show, thank you for being with us here today. It is a heck of a book. Really enjoyed it. It is a gripping story and well told. I guess my first question is why did you decide to write this now, is it restless joe ricketts syndrome or was there something thathat you moore wanted to sayt this point, what motivated you to want to do this now . Guest i tell you now it was written to appeal to entrepreneurs to let them know how hard it can be and how rewarding it can be so that it offers an encouragement ...

Host joe, thank you for being with us today it is one heck of a book i really enjoyed it up or go its a gripping story and well told my first question is why did you decide now . Was there something you wanted to say . What motivated you to do this now . First of all thanks for this interview. I will tell you now it was written to appeal to young entrepreneurs to let them know how hard it can be and how rewarding it can be. So it offers encouragement for people to say if i can start my own business i should do it i didnt want to forget anything when the sec dictated the stock in chelan exchang...

Joe thank you for being with us today. Its one heck of a book i really enjoyed it. Its a gripping story so the first question is why do you decide to write this now . Is there something more you wanted to say at this point . So to let young entrepreneurs know how hard it can be and how rewarding it can be. Really offers and encouragement and the other thing i wanted to do before i got to hold and didnt remember everything is looking at this change that the sec dictated to get rid of fixed commissions wires and Inflection Point and i wanted to tell the story to see the human aspect. So the hard...