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[inaudible conversations] good afternoon everybody. And everybody who is looking at us virtually and everybody in line in the security line trying to get in. And everybody who will be watching sometime soon on a cable network. So i am jane harman, president and ceo of the Wilson Center and today we are probing a very complicated issue that is in my view d valvoline policymakers in washington and all over the world. At least three parts of the problem are the u. S. , china, and the 5g supply chain. The Wilson Center has just produced this is a prop, a spectacular policy brief by Melissa Griffit...

Good afternoon everybody. And everybody who is looking at us virtually and everybody in line in the security line trying to get in. And everybody who will be watching sometime soon on a cable network. So i am jane harman, president and ceo of the Wilson Center and today we are probing a very complicated issue that is in my view policymakers in washington and all over the world. At least three parts of the problem are the u. S. China, and the 5g supply chain. The Wilson Center has just produced this is a prop, a spectacular policy brief by Melissa Griffith who is in the front row, and we will s...

Thanks for joining us in the studios here on cspan2 book tv. We are branding and marketing and these are a big business. Let me begin with your first book. What did you learn about microsoft, starbucks . Guest its great to be with you and have this time. When i was writing this it came out at the very beginning of 2000 so its almost exactly 20yearsold. The period i was reacher researching it it was a period that a lot was changing in the corporate world and you had dispersed fullblown lifestyle brand which is an idea that we all take for granted that these are companies that for the first time...

The corporate world and had he first kind of fullblown lifestyle brands, which is an idea we all take for granted now, but these were companies that for the first time were declaring that their Business Model was not to sell products but to sell ideas, a lifestyle, a sense of belonging, they could then extend into kind of self enclosed brants cue couldnt and nike ways to first one to do this, didnt ever own their factories and the main thing learned when i was researching no logo is there was a relationship between the aggressive kind of marketing that was constantly sort of trolling Youth Cul...

We are in midtown manhattan where branding and marketing is a big business. What did you learn about nike and microsoft, starbucks . Guest its great to be with you and to have this time. When i was writing a logo it came out at the beginning of 2000, soso it is almost exactly 20yearsold and when i was researching it for years before that, it was a period where a lot is changing in the corporate world and there was a full blown lifestyle brand that we all take now, but these were companies that for the first astime were declaring the busins model wasnt to sell products but did so ideas or the s...