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Booktv Monthly Program with bestselling author naomi klein. Her books on economics and Public Policy include no logo, the shock doctrine and the recently published on fire, the case for the Green New Deal. Thanks for joining us in our studios in new york on booktv. We are in midtown manhattan were branding and marketing is a big business. Let me begin with your first book. What did you learn about nike, microsoft, starbucks . Guest its great to be with you and have this time. It came out at the very beginning of 2000, so almost exactly 20yearsold. I was researching it for years before that. It...

Telling author naomi klein. Her books on economics and Public Policy include the shock doctrine, and the recently on fire. The burning case for Green New Deal. Thank you for joining us and in the studios in new york. But tv we are in manhattan. We are running in marketing this business. Let me begin with your book no logo, when did you learn about nike. Microsoft and starbucks and branding. It is great to be with you and to have this time. So when i was writing the logo, became out at the very beginning of 2000 so it is almost exactly 20 years old. And i when i researching, four years before t...

Which was the four years before that, in the period where lot was changing and you have the first kind of old logo lifestyle brands. Well take it for granted now these were companies for the first time, were declaring their business w by was not to sell products but to sell ideas lifestyle, the sense of belonging they could extend into kind of selff enclosed branded cocoons. They could sell everything as long as it was granted with this logo. So nike was the first one to do this. They didnt ever owney the factories and the main thing that i learned when i was researching, no logo, there was a ...

Prevented repeatedly from calling for an immediate cease fire the United Nations General Assembly debates the us as use of its veto to stop estes fire in cost. Im out in fisher and model of the lauderdale were donald trump. I said a big went from the Supreme Court. I had the super tuesday and im peace of statements with your spouse. Awesome little courtesy and action against cheerful view. Nice. Itd be the premium. Theyre looking to go back to where things to points all the leaders of living. The thank you for joining us. We begin in 7 guys or where is really strikes on 2 homes in ross. I have...

Rested in 2008 in georgia. I tried to retake the break away region of start the set to the line from an International New studio here in moscow. This is are too great to have your company. Lets get into our top story. Nigerian new military leadership has reportedly rejected an offer of a visit from the united nations. Echo was on representatives from the african union. Naomi points to the quote, current context of under following the sanctions imposed on their country. A new Prime Minister has also been appointed the day after the week long. The ultimatum from the regional block echo was ended...