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Pinterest and LiveRamp to Power Better Campaigns With Seamless Activation in Additional Countries - Vimarsana News

Pinterest and LiveRamp to Power Better Campaigns With Seamless Activation in Additional Countries

SAN FRANCISCO, August 08, 2023--LiveRamp announced an expanded partnership with Pinterest: a better global integration for advertisers to reach their audiences on Pinterest globally.

Source: yahoo.com
"Lazy Marketers Won't Survive!" Adland Weighs In On Third-Party Cookie Changes - Vimarsana News

"Lazy Marketers Won't Survive!" Adland Weighs In On Third-Party Cookie Changes

Google announced last week that it would end third-party cookies for one per cent of users in the first quarter of next year, ahead of a general depreciation sometime later.

Momentum for Testing Cookie Alternatives Stalls on the Buy Side - Vimarsana News

Momentum for Testing Cookie Alternatives Stalls on the Buy Side

With cookie deprecation delayed, more buyers are taking a wait-and-see, rather than proactive, approach.

Source: adweek.com
LiveRamp and Adobe Real-Time Customer Data Platform enhance insights and activation with RampID - Vimarsana News

LiveRamp and Adobe Real-Time Customer Data Platform enhance insights and activation with RampID

01.03.2023 - LiveRamp (NYSE: RAMP), the leading data collaboration platform, today announced a new partnership with Adobe Real-Time Customer Data Platform (CDP), part of Adobe Experience Cloud, to natively offer the benefits of LiveRamp’s people-based ...

What to do when the cookie crumbles - Vimarsana News

What to do when the cookie crumbles

With the demise of the third-party cookie fast approaching, we need to reduce complexity and take a unified approach to identity, say a panel of industry experts…