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India Business News: Indian Premier League 2024 breaks TV viewership records with 40 crore viewers on Star Sports. Inclusive features like Sign Language Feed and AI techno
The spike in advertising rates and viewership leading up to and during the ceremony was comparable to a general election counting day
The Ram temple pran pratishtha is being seen as a tentpole event that could lead to a near fivefold jump in viewership compared to a regular day
BARC has increased the meter count used for measuring viewership of Indian TV audiences to 59,000 and is on the way to touch 65,000 in the near term. Following the Ministry of Information and Broadcasting's (MIB) policy guidelines for TV rating agencies in India, council had installed 55,000 bar-o-meters as of December 2022.
Television news viewership has begun to pick up again in India as critical state and general elections approach.