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Streaming Wars Could Shake Up TV's Ad Dollars - Laredo Morning Times

Streaming Wars Could Shake Up TV s Ad Dollars
Brian Steinberg, provided by
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Donna Speciale’s recent return to the business of selling TV advertising might be the most obvious hint that Madison Avenue is eager to get back to normal after a year of coronavirus chaos. Too bad that won’t be possible.
Speciale is a veteran ad executive with hard-won experience on both sides of the bargaining table. She spent years as a top media buyer working for ad giants like Procter & Gamble and Coca-Cola before testing new waters and leading ad sales efforts at WarnerMedia. She was recently named the ad sales chief at Spanish-language broadcaster Univision. Her first actions in that role show just how much quick change the industry is facing. She hired two of her top lieutenants at WarnerMedia, Dan Riess and Dan Aversano, a move that lets advertisers know they’ll be dealing with a familiar team. And she unveiled a glitzy deal that named Clorox, Coca-Cola, ....

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Paramount+ Launches, How to Watch and What You Need to Know

What time does Paramount+ launch and what do CBS All Access subscribers need to know? That question is being asked as the launch of Paramount+ is now upon us; the app formerly known as CBS All Access has expanded, offering subscribers what they are calling a mountain of entertainment, live sports, [.] ....

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How Female Executives Are Leading the International Streaming Business

How Female Executives Are Leading the International Streaming Business
Diane Garrett, provided by
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Streaming heavyweights have big global aspirations, and they’re relying on a growing cadre of women to realize them.
Female leaders abound at Netflix and Amazon Studios, where international programming initiatives are well underway, and they occupy top roles at Disney, Viacom and HBO Max as the businesses expand globally. In a sign of how important these initiatives are to Netflix, the streamer elevated Bela Bajaria, formerly head of local-language programming, to head of global TV in September as part of a broader corporate realignment. Earlier, in June, it lured Eleonora “Tinny” Andreatta, who shepherded HBO’s cross-national hit “My Brilliant Friend” as head of RAI drama, to oversee Italian originals. At Amazon Studios, Jennifer Salke, a proponent of global franchises, is relying on an all-female regional leadership team to grow the ....

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Midland to Release 'Sonic Ranch' Doc and Soundtrack Recounting Country Group's Formation (EXCLUSIVE)

Midland to Release Sonic Ranch Doc and Soundtrack Recounting Country Group s Formation (EXCLUSIVE)
Chris Willman, provided by
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Not many bands have the benefit of having their origin story recorded on film for posterity by a documentarian. Cases are fewer still where said documentarian puts down the camera (or at least sets it on a tripod) midway through the process so he can actually join the band. This was all the case, though, when the country group Midland came together in 2014. That footage has been put together for a forthcoming documentary, “Midland: The Sonic Ranch,” as well as a soundtrack album that compiles the tracks the group laid down in those very first formative sessions. ....

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Interpublic Group Plans Upfront Sessions for Media Focused on Black Consumers (EXCLUSIVE)

Interpublic Group Plans Upfront Sessions for Media Focused on Black Consumers (EXCLUSIVE)
Brian Steinberg, provided by
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TV companies have found a way to get an early crack at Madison Avenue billions. Now one of the nation’s biggest media buyers hopes to do the same for media businesses focused on Black consumers.
Each Spring, the nation’s biggest TV companies work for millions of dollars as part of a process known as the “upfront.” Now, Interpublic Group’s large IPG Mediabrands unit will during the week of March 15 kick off what it calls an “Equity Upfront” a different version of the big sales sessions that help set up advance ad deals for TV and digital media that seeks to match Black-owned media as well as media outlets that aim for Black audiences with some of the company’s clients. ....

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