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Covid learnings: Brands need to remain authentic & relevant to their customer base That seems to be the common mantra for companies to drive the growth of retail in Karnataka. 26 Apr, 2021 - 08:18 AM IST     |     By indiantelevision.com Team     MUMBAI: More and more, brands are focusing their energies on Bharat, which is poised on the cusp of vast prospects and explosive growth. Kannada is widely regarded as the country's first success story from a regional language market standpoint. Many marketers have already switched to targeted, localised promotions instead of pan-India cam...

A digital video highlighting the campaign has been created and will be promoted as part of the brand’s digital engagement. This digital film showcases how the new Mentos dragees with emoticons is a way to Say Hello

Share Via: The ‘Say Hello’ Mint, Strawberry, Orange and Rainbow packs have ‘12 different emoticon designs’ printed on each candy. Mentos, the leading chewy mint and fruit brand from confectionery major Perfetti Van Melle, has just rolled out limited edition ‘Say Hello’ packs. Each candy in the pack has been turned into an emoticon. The emoticon on the candy is aimed at sparking conversations among friends, family, or even connecting with someone new. The ‘Say Hello’ Mint, Strawberry, Orange and Rainbow packs have ‘12 different emoticon designsâ€�...

GroupM India makes senior elevations Share Via: Vinit Karnik has been appointed as Head – Sports, Esports and Entertainment, GroupM South Asia and Karthik Nagarajan as Head of Branded Content, GroupM India. GroupM India, today announced the promotions of Vinit Karnik and Karthik Nagarajan. Vinit Karnik, the Business Head of GroupM’s Entertainment & Sports practice (ESP) will take over the new role of Head – Sports, Esports and Entertainment, GroupM South Asia and Karthik Nagarajan, Chief Content Officer for Wavemaker India will take on additional responsibility at GroupM in th...

GroupM India has announced the elevations of Vinit Karnik and Karthik Nagarajan.    Karnik, the business head of GroupM’s entertainment and sports practice (ESP) will take over the newly created role of head – sports, esports and entertainment, GroupM South Asia.    Nagarajan, currently chief content officer, Wavemaker India, has been given the additional charge of heading branded content for GroupM India.     Kumar said, “Disruption and evolution go hand in hand and it also brought in opportunities in the content, sports and entertainment space and it is consistently rede...