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Wendy's Immediately Promises No Burger 'Surge Pricing' After Online Backlash

Paul Weaver/SOPA Images/LightRocket via Getty ImagesWendy’s has spoken to its manager after suggestions that it plans to introduce “surge pricing” to its menu received a decidedly frosty response this week, with the company scrambling to clarify that it has no intention of making itself the Uber of fast-food chains.After it was reported that CEO Kirk Tanner told investors on a Feb. 15 call that “beginning as early as 2025, we will begin testing more enhanced features like dynamic pricing,” the j

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Wendy's says it has no plans to raise prices during the busiest times at its restaurants

Wendy’s says that it has no plans to increase prices during the busiest times at its restaurants. The burger chain clarified its stance on how it will approach pricing after

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Wendy's clarifies plans on changing menu, denies 'surge pricing'

Wendy's, the popular burger chain, has plans to rollout digital menu boards that can adjust prices throughout the day.

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Wendy's Clarifies Company Will Not Implement Surge Pricing After Backlash

Wendy's has acted promptly to clarify its stance, affirming that the company does not intend to increase prices during peak hours.

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Wendy's Going With AI and Surge Pricing? How This Could Actually Save You Money

Fast-food burger chain Wendy's recently announced it would introduce new dynamic menu boards powered by AI. One feature of the new technology is the ability for Wendy's to set prices based on the time...

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Wendy's upcoming £15.8M digital menu will change food prices during different times of the day

This bold move by Wendy's follows in the footsteps of ride-sharing apps like Uber, which employ surge pricing during peak demand to balance supply and demand.

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Get Ready for Surge Pricing at Wendy's

Surge pricing is coming to Wendy's. The fast food chain revealed in a recent earnings call that it will start testing dynamic pricing as soon as next year, the New York...

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Wendy's Backpedals Uber-Like Surge Pricing After A Frosty Reception

American fast food institution Wendy's has just hinted that dynamic pricing and menu offerings are coming a local Wendy's restaurant near you.

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Wendy's To Copy Uber's Pricing Strategy! Menu Prices Will Soon Change Depending on Consumer Demand

Wendy's will soon copy Uber's pricing strategy. Here's what consumers need to know. Wendy's will soon copy Uber's pricing strategy.

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Wendy's To Introduce Uber-Like Price Surging For The First Time Ever

The prices listed on Wendy's upcoming digital menu will now fluctuate based on the time of day, current demand, location, or even the length of the drive-thru line.

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