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Wendy's Immediately Promises No Burger 'Surge Pricing' After Online Backlash

Paul Weaver/SOPA Images/LightRocket via Getty ImagesWendy’s has spoken to its manager after suggestions that it plans to introduce “surge pricing” to its menu received a decidedly frosty response this week, with the company scrambling to clarify that it has no intention of making itself the Uber of fast-food chains.After it was reported that CEO Kirk Tanner told investors on a Feb. 15 call that “beginning as early as 2025, we will begin testing more enhanced features like dynamic pricing,” the j

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Wendy's clarifies plans on changing menu, denies 'surge pricing'

Wendy's, the popular burger chain, has plans to rollout digital menu boards that can adjust prices throughout the day.

New-york , United-states , Kirk-tanner , Wendy , New-york-post , Wendy-s , Irk-tanner , Endys-ceo , Rice-surge , Rice-increase ,

Wendy's surge pricing is burned by Burger King, Chili's, and more

Wendy's was burned by Burger King, Chili's, and social media users all over the internet

New-york , United-states , Hoda-kotb , Kirk-tanner , Craig-melvin , Wendy , Taco-bell , Burger-king , Chili , Cnn , New-york-post , Wall-street

Wendy's surge pricing debacle, from internet mockery to backtracking

In the span of just a few days, Wendy's went from an onslaught of attention to its plans for “dynamic pricing," to internet memes galore, to backtracking

Florida , United-states , Wendy , Pricing , Endy-x27-s , Arkwhiz , Ber , Enu , Irk-tanner , Ynamic-pricing , Usiness

Wendy's eyes Uber-style surge pricing for burgers

Wendy's wants to use new digital menu boards to change prices based on overall demand

United-states , New-york , A-wendy-baconator , Wendy , New-york-city , Pricing , Endy , Enu , Irk-tanner , Ynamic-pricing , Usiness , Inance

Wendy's to test dynamic pricing in 2025: How this will impact customers

Your next meal at Wendy’s could be more expensive or cheaper, depending on what time you place the order. During a February earnings call, Kirk Tanner, Wendy’s CEO and President, announced that the company will invest about $20 million into digital menus at all U.S. company-operated restaurants and begin testing dynamic pricing by 2025. Dynamic […]

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How much is that Frosty? Wendy's to trial Uber-like surge pricing

Fast-food chain’s CEO announced the plan – which will utilize ‘AI-enabled menu changes’ and suggestive selling – in an earnings call

Kirk-tanner , Ticketmaster , Wendy , Taco-bell , Restaurants-news , Digital-menu-boards , Endy-s , Urge-pricing , Endys-ceo , Irk-tanner , Igital-menu-board ,

Wendy's To Add Uber-Like Surge Pricing Next Year

Digital menu boards will change your burger's price based on real-time demand

United-states , New-york , A-wendy-baconator , Wendy , New-york-city , Gizmodo-tuesday , Pricing , Endy , Ber , Oody-wendy , Endy-x27-s , Enu

Wendy's Is Introducing Uber-Style 'Surge Pricing'

Your favorite Wendy's item could cost more, or less, depending on what time you order in the future.

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Wendy's Wants to Start Uber-like Surge Pricing in 2025

Wendy's will use new digital menu boards to change your burger's price based on overall demand.

United-states , New-york , A-wendy-baconator , Wendy , New-york-city , Pricing , Endy , Ber , Enu , Irk-tanner , Ynamic-pricing , Usiness