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Opinion: Nio's European arrival could herald a new era

The news that Nio is set to start selling cars in Norway this year shouldn’t be a surprise: it’s always seemed a question of when, rather than if, the firm would expand internationally. That’s partly because it’s always seemed a question of when, rather than if, a Chinese car brand would crack the European market. And Nio has seemingly been designed expressly to do that.
Comparisons between Nio and Tesla have been overplayed, in part because they’re easy to make: high-profile founders who made their millions through tech companies, high-profile stock market listings and, perhaps less positively, early financial woes and a struggle to generate consistent profits.

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Nio ET7 all-electric sedan revealed as brand's new flagship

Chinese EV firm
Nio has revealed its first sedan, the ET7, which is due to go on sale in the country in 2022, with a range of more than 965km and offering autonomous driving features.
The ET7 is the all-electric company’s new flagship sedan
Two electric motors combine to produce 653hp and 911Nm of torque
To come with battery options that offer from 500km to over 1,000km of range
The firm, founded by Chinese tech entrepreneur Williams Li, currently offers a range of electric SUVs and crossovers aimed at the fast-growing Chinese premium market. It also has aspirations to eventually expand globally, including to European markets. While Nio, which floated on the New York Stock Exchange, has struggled for funding, it secured a major investment last year and has experienced a surge in sales in China. The firm sold 36,721 vehicles last year, a 111 percent year-on-year increase.

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