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Predictions in 2022 said the share of digital advertising will stand at 45% of the ad pie and TV will be down to 39%. Here’s what really happened:
India is poised to be the 3rd largest TV advertising market by 2024: GroupM
India ad revenue growth pegged at 15.8% in 2022, to reach 16.8% in 2023: GroupM TYNY
Digital advertising will hold the maximum share of ad revenues.
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