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Debranding Is the New Branding

Mar 08 2021, 3:00 PM
March 07 2021, 6:30 PM
March 08 2021, 3:00 PM
(Bloomberg Opinion) In recent years many major brands have taken a long, hard look in the mirror and hit reverse â discarding detail and depth to debrand.
(Bloomberg Opinion) In recent years many major brands have taken a long, hard look in the mirror and hit reverse â discarding detail and depth to debrand.
Burger King returned to a simpler, flatter identity:
Rolling Stone shed its character stroke and drop shadow for a cleaner edge:
Warner Bros. stripped back the gilt and elongated its shield via the Golden Ratio:Â
Americaâs Public Broadcasting Service lost its serifs and button-like sheen and (somewhat haughtily) up-turned its nose: ....

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Huttle vs. Johnson gets heated

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As Assemblymembers Valerie Vainieri Huttle and Gordon Johnson competed for Democratic Party support to succeed retiring state Sen. Loretta Weinberg, the senator has remained neutral at least publicly.
“You’ll have to ask her that question,” Huttle told me when I asked if she believed Weinberg had ....

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New Jersey's Public Television Network Rebrands from NJTV to NJ PBS

New Jersey’s Public Television Network Rebrands from NJTV to NJ PBS
February 24, 2021, 9:29 am | in
New Jersey’s Public Television Network Rebrands from NJTV to NJ PBS

February 24, 2021 – NEWARK, NJ – NJTV, New Jersey’s public media network, announced that it is changing its name to NJ PBS, effective today.

“Public media has a long, proud history in New Jersey,” said General Manager John Servidio. “This rebranding is another step in its evolution. NJ PBS more clearly identifies and differentiates us from other media in our crowded marketplace. It also better connects our excellent local programming to the national footprint and trust of PBS, America’s Public Broadcasting Service.” ....

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