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5 Ways To Ensure Better Data Hygiene


Data is an absolute necessity in today’s business environment. It enables organizations to learn more about their customers, their competitors, and themselves. Nowadays, enterprises pride themselves on being data-driven in their approach to business, and the ability to leverage data appropriately is one of the most critical aspects of business development. 
According to Forrester, “many people’s jobs increasingly rely on the self-service availability of accurate, credible data people can use when they need it to perform their daily tasks.” Organizations are quite adept at collecting vast amounts of data from their customers, but the most valuable data needs to be accurate and credible.  ....

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5 Tips For Gaining Some Actionable Customer Feedback


PHOTO:
Adobe
Most brands are customer-centric today, and the voice of the customer is the most important voice in the house. That said, obtaining genuine, honest feedback from customers is never easy, and is progressively harder to obtain, especially if the brand is interested in obtaining actionable insights.
In this article, we will look at 5 ways a brand can obtain accurate, honest feedback from its customers, going beyond traditional Voice of Customer metrics for gaining customer insights.
Social Listening Is a Priority
According toresearch from SmartInsights, as of October, 2020, there were 3.96 billion social media users worldwide. AGlobalWebIndex report revealed that from January to March 2020, these users were on social networks (and associated messaging apps) an average of 2 hours and 22 minutes per day. The report also indicated that up to 50% of social media members use social networks to research products and services. ....

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Proving the value of PR in 2021


Proving the value of PR in 2021
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This post is sponsored by CARMA Asia.
By now, the 2021 planning sessions are finished, budgets have been secured and PR teams have begun the work of executing against the year’s objectives. This means that pretty soon the demand to demonstrate the value of that work to leadership and clients is going to begin.
The question of how to demonstrate the value of PR gets rehashed at conferences repeatedly, but the reality is there is no silver bullet because PR objectives should vary according to business needs. 
Therefore, as campaign objectives evolve across platforms, brands and industries, the solutions to measuring PR require different approaches. However, knowing where to look in the first place and how to tell a compelling measurement story remain key requirements in all scenarios. ....

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