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Ado's defiant hit is a coming-of-age moment for Japan's Vocaloid culture


May 27, 2021
Teenage rebellion never dies; songs capturing adolescent angst will always be a staple of youth. It’s still rare that those defiant little bops become mainstream hits, though.
The debut track from teenage singer Ado, “Usseewa” managed to do just that, and has emerged as the biggest Japanese hit of the year so far. Delivered in snarls and screams, it’s a broadside against modern corporate culture: daily commutes, soulless corporate jobs and even the rules of drinking with co-workers. This is music that was made to make your parents worry, magnified on a national scale.
“I reminisced on the times I had the same kind of anger conveyed in ‘Usseewa,’” Ado tells The Japan Times over Zoom. “I tried to think of times when I was pressured by my family and other people I know. But I also drew from the anger I have toward myself. That’s what I thought of when singing the song.” ....

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Licensed to kill: How Russia uses Israeli drones to bomb civilians in Syria - Middle East News


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May. 6, 2021 7:12 PM
When Israeli-licensed military drones first took off from Syrian air force bases to stalk opponents of Bashar Assad’s regime, shortly after Russia’s 2015 intervention, they were an oddity, newcomers to a conflict that had already featured military Unmanned Air Vehicles (UAVs) from the United States, Iran, and Turkey.
Over half a decade later, a clearer picture has emerged of just how pivotal the Russian variant of the Israeli Aerospace Industries Searcher II, redubbed Forpost by its operators, has played in rescuing the Assad regime from the brink of implosion and helping to maintain its military and balance of terror advantage in the decade-long civil war – with a critical role in (illegally) targeting civilian infrastructure, including hospitals. ....

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Influence marketing becomes trendy, grows to $12 million in 2020 | KyivPost


on social media
Popularity on social media pays off.
Last year, Ukrainian brands invested over $12 million in the niche influence market, where popular bloggers advertise products on Facebook, Instagram, Twitch or YouTube, according to the research by the Interactive Advertising Bureau (IAB).
This is the first-ever research that analyzes influence marketing in Ukraine. It includes anonymous data of fourteen Ukrainian advertising firms, including Burda Media, MediaHead and Razom Group, according to Vera Slyvinska, head of the influence marketing committee at the IAB.
The influence market is rapidly growing and now competes for money with other media like television or websites where brands are used to advertising their products. As influencers become more popular, Ukrainian businesses plan to invest 50-70% more money on influence marketing in the next two years, according to Nastya Baydachenko, chief executive of the IAB. ....

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