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Top 5 beauty predictions for 2021 (and beyond)


Top 5 beauty predictions for 2021 (and beyond)
Cosmetics Inspiration & Creation
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2020 has been the year of acceleration of significant trends and a year that has reshaped the market forever, as consumers have disrupted their behavior in the way they shop, their needs, and their beauty aspirations. Consumers have lived through a year of new experimentations, more in-depth knowledge through digitalization, and have had the time to think about what they truly value in their lives (and their beauty). An extract of a white paper released by Cosmetics Inspiration & Creation, this article highlights 5 of the agency’s predictions in 2021 and beyond, based on key highlights from 2020 and the evolutions the expect for the future. ....

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Travis Scott Became Hip Hop's Biggest Brand In 2020, But Will The Music Match His Star Power Going Forward?


Even in a year without releasing an album, Travis Scott still put numbers on the boards with over four billion Spotify streams, which is comparable to Eminem’s entire discography and Slim Shady added two projects to his discography in 2020.
Houston’s rager spent most of the year injecting his brand with partnership steroids to make it the strongest in all of Hip Hop and companies are rushing to his doorstep launching million-dollar pitches at him as rampant as James Harden’s three-pointers.
With the coronavirus pandemic forcing artists to improvise and find revenue streams other than the usual live appearances and touring, Scott’s pivot to the branding and product side has proved to be a lucrative one. Covering ....

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