Top 5 beauty predictions for 2021 (and beyond) Cosmetics Inspiration & Creation Share: 2020 has been the year of acceleration of significant trends and a year that has reshaped the market forever, as consumers have disrupted their behavior in the way they shop, their needs, and their beauty aspirations. Consumers have lived through a year of new experimentations, more in-depth knowledge through digitalization, and have had the time to think about what they truly value in their lives (and their beauty). An extract of a white paper released by Cosmetics Inspiration & Creation, this article highlights 5 of the agency’s predictions in 2021 and beyond, based on key highlights from 2020 and the evolutions the expect for the future.