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Brands weigh in on launching immune support in crowded space

Brands weigh in on launching immune support in crowded space
They were already gaining traction pre-pandemic, and now, products in the immune support category are continuing to pop up everywhere from elderberry water to CBD gummies to dairy-based probiotics. We spoke with a few brands who launched their own immune support products and they shared how they elevated their offerings in the increasingly saturated market.
Last fall, SmartyPants introduced a new functionals line that includes Healthy Immunity Daytime, Healthy Immunity Nighttime, and Healthy Kids Immunity.
“It’s such a crowded category,” lamented Courtney Nichols Gould, co-CEO SmartyPants.
“And we always promised ourselves we would never make a ‘me too’ product. We want to add a product to the shelf and only release it if we truly believe our solution is better or unique in a way that solves a real problem for people. When it comes to our immunity product ....

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Grain-free dog food: Experts caution against feeding into the fad

Grain-free dog food: Experts caution against feeding into the fad
As the demand for personalized nutrition grows, the pet food industry is also recognizing the desire for a more customized approach.
“It s [personalization] definitely something that s growing in the marketplace. And I think that we noticed that in the human trends and so to be able to deliver that to the pet, especially on the dog side. It was something that we saw that seemed to be important,” explained Sara McCullough, pet nutritionist at Just Right, a personalized pet food subscription service based in St. Louis, MO.
Omega 3 and omega 6 are popular ingredients for skin and coat health, and the market is also seeing an uptick in prebiotics for digestion. Just like the human dietary supplement category, sales of pet supplements also jumped in 2020. Packaged Facts reported that growth rates for pet supplements quadrupled from 2019 to 2020. ....

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Last call for 'White spaces'!

Last call for ‘White spaces’!
By now you’ve learned that versatility is key from
The Changing Retail Landscape for Sports Nutrition, modulating the gut microbiome can boost performance in
The Opportunity of the Microbiome, which ingredients best support a rebound in
Recovery, and now it’s time to shine a spotlight on the often snubbed in
White Spaces in Sports & Active Nutrition.
White Spaces, moderated by NutraIngredients-USA’s Danielle Masterson, kicks off Thursday, February 25 at 12pm Eastern / 9am Pacific.
What women want
The virtual event will kick off with a presentation by Dr. Susan Kleiner, a PhD nutritionist and owner of High Performance Nutrition, who wants companies to learn about the culture of female athletics by talking with the athletes themselves. ....

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As FTC turnover begins industry expects greater focus on consumer protection

As FTC turnover begins industry expects greater focus on consumer protection
Federal Trade Commission Chairman Joseph Simons announced his resignation yesterday, which begins the process of filling slots at the commission with Biden Administration appointees. A reformed FTC is likely to take a stronger line on consumer protection, industry observers say.
Simons’ resignation will take effect on Jan. 29, at which time eight senior staff members will leave as well. Also leaving the panel will be commissioner Rohit Chopra, whom the Biden Administration reportedly plans to nominate as the heat of the Consumer Financial Protection Bureau, a post he also held during the administration of President Barack Obama. ....

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NutraCast Podcast: Natures Crops on functional carrier oils

NutraCast Podcast: Natures Crops on functional carrier oils
Here on the NutraCast, we talk a lot about active ingredients in supplements, but often neglect a very important element: carrier oils. They are often required in formulations to protect, stabilize, and ensure consistent delivery and absorption.
In many cases, these oils don’t do much beyond that their job is to simply ‘carry’ nutraceutical or botanical actives. However, one brand is utilizing oils that do more than just carry. Andrew Hebard, CEO and founder of Natures Crops International, joined the NutraCast to tell us more about functional carrier oils. The company is a vertically integrated grower and manufacturer of plant-based specialty oils, including Ahiflower. ....

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