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Thurston builds future for active lifestyle publishing – BizWest


BOULDER In an environment where many publishers are seeing declines, Robin Thurston expects significant growth, enough to take his company public within a few years.
Thurston, of Boulder, is the architect of a series of acquisitions in the magazine and digital publishing business over the past nine months involving active lifestyle titles. His company: Outside Inc., formerly Pocket Outdoor Media.
His strategy is to think beyond ink on paper without abandoning it and creating an organization that provides content but also experiences and services that meet needs of outdoor and active enthusiasts. He is creating a one-stop-for-all media company for people interested in outdoor and active interests. ....

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Pocket Outdoor buys Outside magazine, changes corporate name to Outside


Pocket Outdoor buys Outside magazine, changes corporate name to Outside
Pocket Outdoor Media the Boulder magazine publisher that specializes in active lifestyle content and experiences, has purchased Outside Integrated Media, the publisher of the iconic bible of the outdoor world, Outside magazine.
In addition to the magazine title, Pocket also is adding numerous other publications, travel businesses, television programming and more business channels in the outdoor sector. As a result, Pocket will change its name to Outside Inc.
Additions to the company include:
Outside
 magazine, Outside Studios, and the travel business Outside GO.
Outside TV, a provider of outdoor lifestyle TV and video programming across cable, satellite, and over-the-top networks. ....

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