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Pollstar | Australia News: Sydney Plots Comeback, Tours, Support Act & More

By: Christie Eliezer
Michael Rodrigues and NSW minister Stuart AyresSydney Takes Major Steps To Reclaim Being 24-Hour Global City
The New South Wales (NSW) government took more steps to reclaim Sydney as a 24-hour global city that would draw entertainment, tourism, investment and jobs.
It announced Feb. 9 the scrapping of the last of its controversial lockout laws, and appointed its inaugural 24-hour economy commissioner. Both go into effect in March.
The final lockout laws lift March 8 from one-time red light Kings Cross precinct, after authorities were satisfied assault rates dived sufficiently. Clubs now open until 3 a.m., without post-midnight drinks restrictions and costly security. ....

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Coopers Brewery crafts new 'Forever Original' brand positioning via The Royals

February 1 2021, 10:40 am | BY Ricki Green | 12 Comments
In its 159th year of quenching the thirst of Australians, Coopers Brewery has launched a new strategic direction and brand positioning – ‘Forever Original’ – in partnership with The Royals.

‘Forever Original’ puts the spotlight on Coopers’ origins as Australia’s original craft beer, first brewed in 1862, and communicates the brand’s relentless pursuit of never settling. It’s the first work from The Royals since winning the account last year.
The launch kicks off with a national out-of-home campaign, featuring a distinctive design and the bold use of Coopers bottles and cans, along with headlines such as “Forever Original since 1862”, “Always roll your own way” and “Crafting since the 60s. 1862 to be exact”. A full switch-out of all POS across the country is also underway. ....

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Coopers unveils 'Forever Original' positioning in first work from The Royals

February 1, 2021 9:09
Independent brewer Coopers Brewery has unveiled a new strategic direction and brand positioning, ‘Forever Original’, in the first work undertaken by independent agency The Royals.
Appointed as the masterbrand strategy and creative agency for Coopers in mid-2020, The Royals have launched a national out of home campaign for the beer, with the Coopers bottles and cans at its centre.
Tim Cooper and Melanie Cooper
Coopers Brewery was founded by Thomas Coopers in 1862, and the new out of home assets include headlines like ‘Forever Original since 1862’.
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Other assets feature ‘Always roll your own way’ and ‘Crafting since the 60s. 1862 to be exact’. ....

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The Royals Sydney appoints Kirsten Dunlaevy to new head of business management role

January 29 2021, 9:25 am | BY Ricki Green | 6 Comments
To support a growing client list, The Royals has appointed Kirsten Dunlaevy in the newly created role of head of business management Sydney.

In this role, Dunlaevy will lead relationships with key clients, and in partnership with the management team is tasked with driving the agency’s continued growth.
Following an initial slowdown at the outset of the Covid-19 pandemic, The Royals posted strong business growth in the second half of 2020, building on existing relationships with clients such as Coates Hire, Athena and MyState Bank, while welcoming new clients, including Coopers Brewery, Driva and Finspo. ....

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The Royals hires Kirsten Dunlaevy for new head of business management role

The Royals hires Kirsten Dunlaevy for new head of business management role
January 29, 2021 10:29
The Royals has appointed Kirsten Dunlaevy to the newly created role of head of business management Sydney.
The role was created in response to a series of business wins in 2020, despite the agency experience a slowdown during the onset COVID-19. In August, The Royals was named masterbrand strategy and creative agency for Coopers Brewery, and brought on Driva and Finspo as new clients.
Dunlaevy will also support the agency’s growing relationships with existing clients Athena, Coates Hire and MyState Bank.
Kirsten Dunlaevy has joined The Royals ....

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