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Corporations committed $50 billion to Black communities: How it started, how it's going

Corporations committed $50 billion to Black communities: How it started, how itâs going
June 26, 2021
Kia Croom, an Oakland native now in Washington, D.C., works hard to ensure that corporate dollars get funneled into Black communities and organizations. Since the 2020 height of the Black Lives Matter movement, hundreds of multi-national corporations have verbally aligned themselves with Black lives â but is their money where their mouth is? Kiaâs challenge to all companies is for permanent philanthropic giving to Black communities to address centuries of structural racism.
by Kia Croom
Last summer several American corporations made public statements condemning George Floydâs murder, affirming that Black Lives Matter and pledging $50 billion in support of Black communities, according to a study from Creative Investment Research. However, since then, just $250 million has been committed or allocated, according to the firmsâ analysis. ....

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Tech Companies Made Big Pledges to Fight Racism Last Year — Here's How They're Doing So Far

Airbnb
2020 commitment: Airbnb said it would donate a total of $500,000 to the NAACP and the Black Lives Matter Foundation. It also said it would match employee donations to both groups.
The company also said that by the end of 2021, 20% of its board of directors and executive team collectively would be made up of people of color. By the end of 2025, Airbnb said, its goal is to have 20% of U.S. employees be underrepresented minorities and for 50% of global employees who identify in the gender binary to be women.
Airbnb also said each member of its executive team would create and share a detailed plan to meet those goals with their teams. ....

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TikTok Shares Insight On Top 2020 Categories In 'What's Next' Report

TikTok Shares Insight On Top 2020 Categories In ‘What’s Next’ Report
This week in social media news, TikTok publishes its What’s Next 2020 trends report for 19 global markets, Pinterest announces its first marketing summit, Instagram says it won’t promote reposted TikToks, Pinterest reaches 459 million monthly actives, Instagram debuts a ‘Recently Deleted’ feature and more.
TikTok Publishes Its 2020 Trend Report For 19 Markets
TikTok published its ‘What’s Next’ trend report for 19 global markets, including the US, UK, Korea, France and more. The reports are based on TikTok’s performance from January to November, and highlight the content categories that grew the most in 2020. ....

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How Social Platforms Are Supporting Black History Month

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As we continue to move through February, individuals and brands across social media are looking for ways to take part in commemorations and celebrations of Black History Month. Facebook, Instagram, and Pinterest announced several ways they’ll be contributing this month and in the year ahead, and there are some good opportunities for those wanting to get involved to check out.
Facebook shared its plans to amplify Black voices for the month of February across its Facebook and Instagram platforms.
A docuseries called
Written By made its debut on the Facebook company page, featuring stories sharing the premise that Black history is being written in real time. The series comes from award-winning director and cinematographer Bradford Young, and will feature content from across the social media giant’s apps throughout the month. Facebook also introduced We the Culture, a creative community comprising and curated by Black creators dedicated to championing Black ....

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