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Understanding the neo-digital landscape


Covid-19 lockdowns effectively forced consumers to rapidly digitise their buying behaviour
2020 was an interesting year, to say the least. We experienced what seemed like an endless succession of cataclysmic events amid a devastating global pandemic from which the world is still reeling.
The coronavirus outbreak was the most disruptive incident in recent memory, changing the very fabric of our society, perhaps irreparably, to usher in what some now refer to as the ‘new normal’.
Of course, one of the most glaring examples that typify this new normal is employees working from home and interfacing via video-conferencing platforms such as Zoom and Microsoft’s Teams. This increased time at home also had significant impact on our media consumption, which skyrocketed across the board. ....

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Taking the Putra Brand Awards to the next level


Long-time organising chairman of PBA and Association of Accredited Advertising Agents (4As) senior adviser Datuk Johnny Mun, (pic) shares his views on what makes PBA tick, its plans and initiatives to beef up the money-can’t-buy award to a higher level.
THE Putra Brand Awards (PBA), which is into its 11th year, has been gaining momentum over the years.
It has provided a platform for brands to excel and stamp their mark on the Malaysian branding space.
Come rain or shine, and even in the midst of the Covid-19 pandemic, the consumer choice awards has gained strong recognition among marketers and consumers alike. ....

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Ask 'why' to become data-driven marketer | The Media Online

In today's marketing world, there are three kinds of marketers. You can be data-driven, data-conscious or unemployed. ....

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