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Why are premium ciders becoming more popular? morningadvertiser.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from morningadvertiser.co.uk Daily Mail and Mail on Sunday newspapers.
13th April 2021 2020 was the biggest year on record for the off-trade cider category, with growth of 21.2% taking overall value to £1.3bn. This is according to the latest Westons Cider Report that reveals almost half of UK households (47.7%) now buy into the category, which attracted almost a million more shoppers in 2020. What’s more, shoppers bought cider in greater volumes – averaging an additional 30 litres per household, up 9.4%. And, while the enforced closure of pubs, bars and restaurants for much of 2020 played a part in the category’s off-trade success, the report also calls out premiumisation as a catalyst of category growth. ....