Top Super Bowl LV Ads: Brand Impact & Marketing Takeaways Who were the winners and losers in this year s Super Bowl Ads? See how brand impact is measured and enjoy marketing takeaways from the funniest & best ads. Bio 278 Advertisement Continue Reading Below Even so, a bunch of other brands filled the void and ViacomCBS sold out of its Super Bowl LV ad inventory. (I guess that explains why the game didn’t end after three quarters even though the score would have been the same.) So, who made the right decision? Was it the roughly 20 former Super Bowl stalwarts that opted out of this year’s Big Game, the 20-some first-time advertisers who opted in, or the approximately 30 brands that never left?
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Share Via: Too many celebs and a bit muted, that was the theme of the Big Game ads. And yes, there was an ad about the farmer agitation in India as well. Yes, yes, the Super Bowl was super-duper low-key this year. So were most of the ads. We saw too many celebrities, while big and regular names like Pepsi, Coke and Budweiser stayed away this time around. Even The Weekndâs half-time show audio wasnât too great â The Super Bowl was so 2020. And yet, we will feature the best ads that aced the Big Game. The last one in this list was quite surprising.
February 9, 2021 The Super Bowl ads this year were a mixed bag. From Ashton Kutcher’s embarrassing Cheetos ad featuring Shaggy, to the ode to oat milk 2021 will not necessarily go down in the history books as a year for great marketing. Then again, I don’t envy the position advertising agencies were in this year. It’s hard to convince Americans to go out and buy much of anything in a year when there has been so much turmoil. And then, all of the sudden, there was a cinematic moment. A girl with two legs amputated below the knee, swimming in a pool that seemed to stretch to all corners of the globe, “inception” style. I couldn’t quite hear over the chatter where I was watching the game. But even still, the hypnotic sound of water, the athlete swimming laps, the glimmering blue wake, all caught my attention. There was a family, a phone call, and a smile. I wondered, still unable to hear clearly did I just see what I think I saw? An ad about adoption?
In an interview with CNBC, Fiverr chief marketing officer Gali Arnon said the ad comes after a landmark year for the company. All over the world, freelancers [are] joining our platform, because of the situation, because of the pandemic and because of the high rate of unemployment all over the world, she said. Watch an extended version here: Guaranteed Rate s Believe You Will Mortgage lender Guaranteed Rate s ad, Believe You Will, is slated to run in the fourth quarter of the game. The company says the ad is meant to promote the message that Whatever your goals, from climbing Mt. Everest to getting a new home with a big yard or a better view, you can accomplish them if you believe you will.
In an interview with CNBC, Fiverr chief marketing officer Gali Arnon said the ad comes after a landmark year for the company. All over the world, freelancers [are] joining our platform, because of the situation, because of the pandemic and because of the high rate of unemployment all over the world, she said. Watch an extended version here: Guaranteed Rate s Believe You Will Mortgage lender Guaranteed Rate s ad, Believe You Will, is slated to run in the fourth quarter of the game. The company says the ad is meant to promote the message that Whatever your goals, from climbing Mt. Everest to getting a new home with a big yard or a better view, you can accomplish them if you believe you will.