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How to Create More Human Connections With Your Customer Experience


PHOTO:
Adobe
A positive emotional connection that customers experience with brands stays with them and increases loyalty and engagement. By improving the human connection in an increasingly digital world, brands can strengthen the emotional connection they have with their customers. This article will take a look at the ways brands can improve the human element of the largely digital customer experience.
Digital if You Do, Digital if You Don’t
A Gallup report from 2019 on humanizing CX stated that “customers will experience less brick and more click,” and they couldn’t have been more correct. Little did brands know what was soon to come down the pike. The COVID-19 pandemic drove many customers to shop exclusively online. Social interactions became mostly limited to social media, chat windows, and Zoom meetings. ....

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Here Is How To Liberate Your Marketers From Mundane Tasks Using AI


PHOTO:
Adobe
In 2020 the world saw massive changes in consumer behavior due to the ongoing pandemic. Those changes were not an about-face, but an acceleration of existing trends in digitally-centric behavior that the health crisis only helped to amplify and push forward.
Within the first three months of the pandemic, ecommerce experienced ten years of growth in just ninety days, according to McKinsey & Company, while the global pandemic has accelerated the shift away from physical stores to digital shopping by roughly five years, according to a study by IBM.
This explosion in new consumer behavior has changed customers’ expectations of brands and their interactions with them. A study by Experian reveals 60% of customers now have higher expectations of their digital experience than before COVID-19. ....

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2021 Ford Bronco Drops Fenders, Doors, Grille to Show Customization Potential


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6 Mar 2021, 8:30 UTC ·
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In the name of customization, the Ford Motor Company designed the all-new Bronco for quick and extensive modifications. Both two- and four-door models can be undressed of their doors, fenders, and front grille, as demonstrated by Jon from The Bronco Nation in the following videos.
24 photos
“Whether your goal is to build the ultimate desert racer or rock crawling rig, the Bronco modular design provides the ease and confidence to create a 4x4 that is as unique as each of our customers,” said design chief Paul Wraith.
“Because of that ease and flexibility, no two Broncos should ever be alike.” ....

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Contentstack Partners with Uniform to Deliver Lightning Fast Personalized Sites

Contentstack, the leading Content Experience Platform (CXP), today announced Uniform has joined its Catalysts partner program. Contentstack's Catalysts program is an ecosystem of industry-leading technology and service providers to accelerate digital experience innovation. In becoming a Catalyst, Uniform will offer Contentstack users a MACH-enabled platform to help enterprise organizations create the fastest personalized sites that engage their customers. ....

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Building Customer Trust With BIMI


PHOTO:
Adobe
One of the main issues with email marketing is earning the trust of the people on your email list. That s because most people are sick and tired of sifting through cold, spammy emails every day. In fact, with 293.6 billion emails being sent and received each day according to Statista, marketers who genuinely have something to say, have a really though jobs trying get people s attention. 
Leveraging BIMI is one of the tools marketers use to improve their emails chances of being perceived as non-spammy and legitimate. It s one way of proving to your recipients that you are a legitimate company and not a spambot from who knows where.  ....

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