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How to set business strategy — Quartz at Work


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Bezos's 1997 shareholder letter charted Amazon's success — Quartz


February 26, 2021
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Every year, Jeff Bezos, like the CEOs of many publicly traded companies, writes a letter to shareholders. Reading through those letters now, knowing what Amazon has become since its founding in 1994, can be a bit surreal—it’s almost hard to remember a time when Amazon hadn’t dominated dozens of industries, or was a corporate underdog, or needed to convince people that its aggressive, money-losing strategies would pay big dividends in the long term.

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