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Google is phasing out third-party cookies... Will it impact hotel marketing? – Hospitality Net World Panel


Google is phasing out third-party cookies. Will it impact hotel marketing?
Google recently announced that they are going forward with their plan to block third-party cookie tracking through Google Chrome (Chrome commands 63% of browser market share). What this means exactly for hotels is not totally clear. Mostly what will be affecting is tracking the source of revenue on a hotel s website (also called attribution) and the possibility to re-target visitors to your website (unless you use Google s retargeting ad products). To avoid users getting hit with totally irrelevant ads, like billboards on the highway, Google is creating a new system to target users which involves less tracking. Called FLoC the system essentially groups people into categories based on their behavior and puts a label on top so they can get served ads based on those labels without having any personal information connected. However, it only works if you advertise with Google, which means they are building a ....

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Successful Tourism Leadership Demands Dynamic and Innovative Education and Training


Successful Tourism Leadership Demands Dynamic and Innovative Education and Training
January 29, 2021
            It is obvious that the tourism industry has been devasted by COVID-19. The harsh, but necessary stop to travel created an unparalleled number of job losses around the world and it is estimated that 100.8 million tourism workers have been removed from the workplace since 2019.  
            When the embargoes and quarantines are lifted, and the consumer begins to feel confident enough to abandon the couch and move beyond their immediate neighborhood, there will be new demands on the tourism industry because the “renewed” traveler is not the same visitor who ventured around the world in 2019. ....

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