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Third Circuit says Pocky's Design Trade Dress is Functional


Thursday, February 4, 2021
Addressing for the second time whether the design of a chocolate-dipped, stick-shaped cookie was eligible for trade dress protection, the US Court of Appeals for the Third Circuit held again that the product configuration was functional and therefore not subject to trade dress protection, affirming summary judgment for defendant Lotte International America Corp. 
Ezaki Glico Kabushiki Kaisha v. Lotte Int’l America Corp., Case No. 19-3010 (3d Cir. Jan. 26, 2021) (Bibas, C.J.)
Both Ezaki Glico Kabushiki Kaisha and Lotte make thin, stick-like cookies with one side dipped in chocolate or flavored cream. Ezaki Glico’s product, Pocky, and Lotte’s product, Pepero, can be seen in the images below. Ezaki Glico obtained two incontestable trade dress registrations for its Pocky product design as well as a utility patent for a “Stick Shaped Snack and Method for Producing the Same.” ....

Ezaki Glico Kabushiki Kaisha , Lotte Intl America Corp , Lotte International America Corp , Us Court , Ezaki Glico , Third Circuit , Lotte International America , Intl America Corp , Shaped Snack , Lanham Act , Patent Act , நிறைய இந்தில் அமெரிக்கா கார்ப் , நிறைய சர்வதேச அமெரிக்கா கார்ப் , எங்களுக்கு நீதிமன்றம் , மூன்றாவது சுற்று , நிறைய சர்வதேச அமெரிக்கா , இந்தில் அமெரிக்கா கார்ப் , வடிவ சிற்றுண்டி , லான்ஹாம் நாடகம் , காப்புரிமை நாடகம் ,