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HubSpot Operations Hub, Outbrain IPO: Thursday's daily brief

HubSpot Operations Hub, Outbrain IPO: Thursday's daily brief
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HubSpot debuts Operations Hub

HubSpot debuts Operations Hub
The new offering aims at helping operations to be strategic rather than reactive, and promotes a unified RevOps philosophy
Kim Davis on April 21, 2021 at 1:38 pm
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HubSpot today announced the addition of a fifth hub to its CRM platform. Joining the Marketing, Sales, Service and CMS Hubs is Operations Hub, aimed at empowering ops teams to become drivers of revenue and growth.
We asked Andy Pitre, HubSpot VP of Product and General Manager of Operations Hub, whether the launch was aimed at breaking down silos between, for example, marketing, sales and service ops functions.
Aligning operations. “That is the driving force behind HubSpot’s thinking about operations and Operations Hub,” Pitre said. One term which has come to represent aligned, or actually combined operations teams is RevOps. “It’s really over the last couple of years that RevOps has come to our attention. As we’ve gone from marketing to sale ....

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