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IPA Bellwether: optimism over sector-wide prospects for first time since 2015

IPA Bellwether: optimism over sector-wide prospects for first time since 2015. From PR Week ....

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IPA Bellwether: marketers upbeat about sector-wide prospects for first time since 2015

IPA Bellwether: marketers upbeat about sector-wide prospects for first time since 2015
Report finds budgets are beginning to stabilise.
by Emmet McGonagle
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Media release: Cuts to UK marketing budgets ease in Q1 2021, reveals IPA Bellwether Report - allmediascotland…media jobs, media release service and media resources for all

Media release: Cuts to UK marketing budgets ease in Q1 2021, reveals IPA Bellwether Report
THE latest IPA Bellwether Report, published today (15 April 2021), has pointed to a further decline in UK marketing budgets in the opening quarter of 2021, as Coronavirus lockdown restrictions continued to hinder economic activity and businesses looked to reduce costs.
However, the downward trend softened for the third quarter in a row, in a sign that business conditions were beginning to stabilise after a year of turmoil in 2020.
A net balance of -11.5 per cent of panellists reported a contraction in total marketing budgets during the first quarter of 2021. Although the rate of decline remained historically marked, it eased substantially from the final quarter of 2020 (net balance of -24.0 per cent). Overall, just over a quarter (25.7 per cent) of surveyed businesses saw a decrease in available adspend in the latest survey period, while 14.2 per cent recorded an increase. ....

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IPA Bellwether: marketers' confidence surges after vaccines put end in sight

IPA Bellwether: marketers confidence surges after vaccines put end in sight
Report predicts budgets are likely to recover this year.
by Emmet McGonagle
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IPA Bellwether: Small rise in marketers' optimism on vaccine hope

IPA Bellwether: Small rise in marketers' optimism on vaccine hope
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