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HighPeak Energy, Inc. Announces Financial and Operational

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Skincare influencer tells all in Cetaphil's new 'Hype-Free Skincare' campaign via Emotive – Campaign Brief

April 29 2021, 9:54 am | BY Ricki Green | 2 Comments
Following a competitive pitch, Galderma Australia, one of the world’s leading skin care companies has appointed Emotive as strategic and creative agency across its range of consumer brands including Cetaphil, Benzac, and Loceryl.

The first campaign for Cetaphil, ‘Hype-Free Skincare’, launches today.
Known for its affordable, effective skincare, especially for sensitive skin, as well as for its slightly medicinal packaging, Cetaphil has been a familiar fixture in Aussie bathrooms for decades. Unfortunately, this doesn’t make it the most exciting product on the shelf, especially for younger audiences. But while some might think having moisturisers that moisturise, cleansers that cleanse and products that are safe and work for everyone makes Cetaphil boring, when it comes to skincare, boring is good. Against a background of increasingly excessive skincare routines and expensive products, Cetaphil s ....

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Cetaphil forms 'Influencer Protection Program' in first work from Emotive

April 29, 2021 11:17
A beauty influencer has entered the Influencer Protection Program after hiding from her followers that she’s not actually using the expensive skin care products and multi-step routines she has been recommending to them, but has actually been keeping it simple with Cetaphil.
The new campaign is the first from Emotive after Galderma Australia appointed it the strategic and creative agency for its portfolio of consumer brands including Cetaphil, Benzac, and Loceryl, following a competitive pitch.
The campaign recognises that whilst Cetaphil has been a staple in Australian bathrooms for decades, it is not the most skincare exciting brand in the market. However as skincare increases in price and complexity, Cetaphil offers consumers something simpler and more accessible. ....

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YoPRO enlists Ash Barty, Kyle Chalmers and Brandon Starc in Olympic campaign via Emotive

April 9 2021, 9:00 am | BY Ricki Green | No Comments
Danone’s high protein snack brand YoPRO has launched its Tokyo Olympic campaign ‘Every Millimetre Matters’ via independent creative agency Emotive, which features Ash Barty, Kyle Chalmers and Brandon Starc.

The latest campaign under the ‘Fuel Your Journey’ brand platform focuses on the idea that no matter how long the journey, every millimetre matters.
While their journeys to Tokyo have been extra long for our Aussie athletes, the difference between success and failure can come down to the smallest margin. That’s why every millimetre matters. Millimeters made up of years of good habits. Every shot, point, game, jump, rep, triumph, miss, lap, day and choice they’ve made along the way. Including getting the right nutrition – like YoPRO, with high protein and no added sugar to fuel their journey. ....

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St Hugo and Daniel Ricciardo launch 'DR3' campaign in collaboration with Emotive – Campaign Brief

March 11 2021, 9:38 am | BY Ricki Green | 2 Comments
Celebrated fine wine brand St Hugo, part of Pernod Ricard Winemakers, has partnered with Australian Formula One superstar Daniel Ricciardo to release DR3 x St Hugo – a limited edition series of fine wines in a new campaign created by Emotive.

The long-term partnership will see Ricciardo and St Hugo release new wines each year. The first drop of DR3 x St Hugo saw Ricciardo work closely with St Hugo Chief Winemaker, Peter Munro, to create a series of wines of outstanding quality.
In Emotive’s first work for St Hugo, the agency helped create this new fine wine brand, responsible for brand strategy, naming, visual identity, as well as the launch campaign and distribution strategy. ....

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