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Technology and Services: how both can work together to deploy a best-in-class data marketing approach for brands and publishers


by Philip Raby
March 1, 2021
We are currently moving into a world where 3rd party cookies will disappear and marketing projects, centred around 1st party data, will become increasingly more common. With these changes almost upon us, clients are starting to investigate how they can leverage their own data assets to deliver further value across a broad range of use cases including acquisition, retail media, retention, personalisation, upsell and more. However, in order to deploy an advanced data marketing project, clients need to devise a strategy in-line with their business requirements first.
The rise of specialist consultancies
Over the past few years, there have been a number of specialist consultancies which have appeared on the scene who offer clients services to help them codify their requirements and deploy a best-in-class approach to data marketing. ....

United Kingdom , Phil Raby , Robert Webster , Nick King , Media Engineering , Paddy Power Betfair , Marketing Automation , Universal Data Platform , ஒன்றுபட்டது கிஂக்டம் , பில் ராபி , ராபர்ட் வெப்ஸ்டர் , நிக் கிங் , மீடியா பொறியியல் , சந்தைப்படுத்தல் ஆட்டோமேஷன் , உலகளாவிய தகவல்கள் நடைமேடை ,

Colorectal Cancer Awareness Month


Colorectal Cancer Awareness Month
Don’t tell colon cancer survivor Robert Webster that it s a disease that only strikes people over 50. His daughter was also diagnosed with the disease.and that happened when she was just 20. That s why Webster is volunteering as a spokesperson for the American Cancer Soci… ....

United States , Robert Webster , American Cancer Soci , ஒன்றுபட்டது மாநிலங்களில் , ராபர்ட் வெப்ஸ்டர் , அமெரிக்கன் புற்றுநோய் சமூகம் ,