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Higgidy eyes bigger slice of food-to-go with savoury NPD bakeryinfo.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bakeryinfo.co.uk Daily Mail and Mail on Sunday newspapers.
Higgidy has appointed former Charlie Bigham’s commercial director Rachel Kelley as CEO. Kelley (pictured) will take the reins from March as current CEO Mark Campbell steps up to chair the board. Co-founder James Footit will step back from his day-to-day responsibilities but will retain a position on the board, Higgidy said. Founder Camilla Stephens will continue in her role supporting the executive leadership team with the development of the Higgidy brand food offer, which currently comprises 58 products. Kelley joins having spent 17 years at Mars, five years as commercial director at premium ready meal firm Charlie Bigham’s and three years establishing the Little Freddie baby food brand in the UK. ....
Higgidy has appointed former Charlie Bigham’s commercial director Rachel Kelley as CEO. The pastry pioneer has hired Kelley to replace current CEO Mark Campbell, who is stepping up to chair Higgidy’s board. Meanwhile, co-founder James Foottit will step back from his day-to-day responsibilities, but will retain a position on the board, said Higgidy. Kelley joins the team following three years as UK MD at babyfood brand Little Freddie. Prior to that she held the role of commercial director at Charlie Bigham’s, and before that worked at Mars for 17 years. Starting her new role as CEO in March, Kelley will be focused on implementing Higgidy’s “ambitious” three-year growth strategy, said the brand. ....