respected space and he gives them the instruction from the top and says this is how i want it to be accomplished, do it. >> anderson, when you were looking for the campaign, it was in studios like this all over the country. what he showed was an amazing ability to dominate the national kfrgts through mass media. >> look, donald trump, which i gave him credit for, he gave interviews which all of the other limited partnerships running wouldn't talk. >> it overwhelmed many, i think, traditional. it is applicable to being president. whether the president can have the same level of exposure and friction trump employed as a candidate, but nonetheless we have seen a transformation of running for president using the mass media as opposed to structured tools. it could be a tip off to how he will behave as president. >> i will agree he has been masterful at using the media, and he has. like a lot of people in my old business are making ads and