done is what engages people. the shave helmet video is a viral ad for a real invention called head blade. >> head blade is a shaving product for guys who shave their heads. >> head blade is a small company that wants a boost in sales. >> this type of vie marketing is a dream. millions of people go out of their way and actually outright tell people to watch this and watch it for fun. >> james and michael need an outside the box idea to attract the attention of the folicly impaired. >> as someone who shaves my head, i always try to figure out a way how to eliminate the time i spend every morning. what if there was a device like a helmet where you press a button and 20 seconds later you're done? >> where the idea in place, they hire designer cristo holloway to make the design a reality, or something that looks like reality. >> believability has to be an