that's the apron squad. we're dreamers, we're doers, we're hooligans. >> it's like, okay, you're part of this apron squad. now get out there and wake up and fight. we're going to be hustlers and we're tot going to sit on our laureles and we're going to make something of ourselves. that's what we stand for and that's so cool. >> mario batalli and martha stewart are two of the most well known squad members. and oliver ellen's pet big serves as its mascot. hedley & bennet headquarters is not just for manufacturing. the factory is a place for customers and the curious to get an immersive brand of the experience. >> it's like willie wonka and the chocolate factory. we greet you. we'll give you a hug if you're willing to take one. you get coffee. you get to try aprons on. somebody rides the zip line.