DBusiness Magazine
Hard Count
The Detroit Lions are valued at $2.1 billion, but if the team could find success on the field — and, dare we say, win a Super Bowl — its net worth would skyrocket.
Megatron: The Detroit Lions’ franchise value increased from $917 million to $1.4 billion while star receiver Calvin Johnson was catching passes for the team. // Photos courtesy of the Detroit Lions
“Same Old Lions” is a refrain heard on sports talk radio programs many Mondays during most football seasons. It means the boys in Honolulu blue and silver have found yet another creative way to lose a game and break fans’ hearts. But they’re not the same old Lions, not by a long shot.