André Hoffmann, from the family behind Swiss pharmaceutical giant Roche, says he’s been pushing for environmental sustainability in business for a quarter of a century now.
Throughout a career that has also seen him serve as vice president of WWF, Hoffmann says he’s been bothered by the business-as-usual principle of making money first and thinking about nature afterward.
“If you destroy nature to make a profit then you are creating the problem that you then try to solve with philanthropy,” he says. “So, you need to be much better at sensibly making money rather than making money at all costs.”