maddox. he's executive vice president, managing director of cnn international. he joins me from atlanta. good to see you. >> good to see you too, frank. >> one thing has changed with social immediate y. because viewers from all over the world can get involved in a story in a way they couldn't have done 15, 20 years ago. the coverage of a story like this 20 years ago would have been a one-way conversation. how does that change the coverage of a disaster like this tony? >> it changes everything really. i mean in terms of the perceptions of the story and the introduction you highlighted the fact that baltimore came along and of course domestic has to focus very strongly on that. but cnn across all of its platforms here at international and all throughout our online services not only are we reaching many people but they're also reaching us. they're giving us feedback. they're telling us about people who they my might be missing, places where they think it might be really appalling. you'll notice one of the most arresting videos was the avalanche video which we got via youtube. people were filing their material to us. the video you're sharing right now, this is shot by