if you want to go back to nancy kerrigan, tonya harding, olympics draw viewers, 126 million viewers in 1994. that number is staggering. will: makes you wonder, how many people are protesting the games versus how many people don't care anymore, just are not interested. tied to that joe, i wonder how many people are aware of china's human rights abuses? how many people out there not plugged in on a daily basis, understand what we're dealing with here, a lot of corporations are playing on that ignorance. here are the top sponsors for 2022 winter olympics coca-cola, intel, visa, proctor & gamble, many of these, take coca-cola here, they took a stand against the georgia voter integrity bills. so there coke took a stand n china, no such stand. >> what a great point. we see it with lebron james, steph curry, steve kerr, the