The Naperville, Illinois, Amazon Fresh store — the first in the Midwest — was festooned with balloons on its grand-opening day of Dec. 10. The first Amazon Fresh store in the Midwest opened, in Naperville, Illinois, on Dec. 10, just after dawn. It was, indeed, the dawn of a new grocery era in the Chicago area, as curious shoppers began lining up about a half-hour before the doors were unlocked at 7 a.m. A round of enthusiastic applause from the Amazon Fresh store team — and a bouquet of red roses — greeted the first customer, a shopper who brought her two young children. The third shopper in line, Jackie Burns of Naperville, said that she drove past the store as it was being renovated and wanted to be among the first to check it out.