• Twitter unlikely to bend rules as losses reach N96b, says Teniola • SMEs contributing 48% to GDP worst hit by ban – survey While the country awaits the meeting between the Federal Government and the management team of Twitter to resolve the impasse between the two, findings have shown that the planned tax earnings from technology companies, especially Twitter might not really be pronounced.
This is because contrary to claims that there are about 40 million Twitter users, findings have shown that there are just 3.05 million potential audience that Twitter reports can be reached with adverts on the platform.
According to digital report 2021 by Hootsuite, a social media and marketing dashboard, Twitter’s potential advertising audience compared to the total population aged 13 plus in Nigeria is 2.4 per cent, while quarter-on-quarter change in Twitter’s advertising reach is 17.3 per cent.