April 14, 2021 Opening a new route to self-publishing, Amazon’s Kindle Vella capitalizes on the popularity of online serialized storytelling. Image: From the promotional video for Amazon’s Kindle Vella serialization self-publishing program Serialization, and Writers Paid for Reads The announcement on Tuesday (April 13) by Amazon that it’s opening a new program in which authors can produce serialized stories through the Kindle iOS app and on Amazon.com may draw a lot of responses of “what took them so long?” Kindle Vella, as the new availability is called, is the latest soap opera on the block. Publishers will want to keep an eye on this, as it creates, almost immediately, a new dynamic in the Kindle Direct Publishing (KDP) space, which already facilitates the main locus of self-publishing activity among writers. What can make Kindle Vella such a pivotal entry into the space, of course, is Amazon’s reach as a retailer and its enormous stable of self-publishers, long in place with KDP.