The Good Men Project Become a Premium Member We have pioneered the largest worldwide conversation about what it means to be a good man in the 21st century. Your support of our work is inspiring and invaluable. Throughout the world, scientists are speaking out like never before. They’re talking about an emergency situation of the health of the planet threatening “complex life,” including, by default, human life. It’s scary stuff. On this subject, America’s green NGOs prefer to address the danger by sticking to a middle ground, don’t scare people, too much doom and gloom backfires, turns people off, it’s counterproductive.