Who are the winners and losers of mandatory country of origin labelling? FoodNavigator hears from supporters and sceptics of the initiative less than two years out from the European Commission’s proposal. The European Commission plans to have proposed mandatory country of origin labelling for an extended range of food products by Q4 2022. This could see rice, potatoes, and durum wheat used in pasta subjected to origin indication laws, alongside the products currently required to adhere, such as fruit and vegetables, honey, olive oil, eggs, fish, and beef. It has been suggested that consumers have much to gain from such regulation. The same cannot be said for all food players, according to industry representatives, who are pushing back against the motion.