Deliveroo workers demand better pay and conditions as company floats on London stock exchange Hundreds of Deliveroo riders struck in Britain Wednesday. The union organising the strike, the Independent Workers Union of Great Britain (IWGB), said its members were demanding “fair pay, safety protections and basic workers’ rights.” Around 200 of the gig economy workers protested outside Deliveroo’s London HQ, with socially distanced protests also held in and Reading, Newcastle, York and Leicester. During the day, riders, many with their Deliveroo insulated backpacks on, drove their bicycles and mopeds through the centre of London beeping their horns to publicise their grievances.