i'm sure you were avid watchers of her last season as i was and she had the trump family. it was a first. she had the now president donald trump on with all of his children and his wife and their grandchildren and so on and so forth and it was like a big event and a ratings grab. there you see. there was the promo for it. >> yeah. but the other point they want to make -- >> yeah, but that doesn't absolve her of any -- >> oh, no. i'm not saying that she's a trump supporter. i i'm just saying they come from, you know, kind of obviously, the pop culture sensibility which is the other point that i want to make which is people who from the beginning helped donald trump tap into the voters that elected him president were very focused on doing so with emotion, without 17-point plans, without the kind of thing that we traditionally demand of our candidates. it was about emotion and --